Lightmap
Episode
9

Ads in Games, Alternate Reality Games & Backwards compatibility

Ads exist in the real world, but why haven't they made much of an impression in games? We also talk about ARGs and backwards compatibility trends.

November 19, 2015 9:00 AM
By
No items found.

It’s a big part of all creative industries, and advertising is looking to expand into gaming in a big way. We talk about how gaming can embrace some advertising, and what advertising doesn’t sit well within a gaming context.

 

Sticking with promotion and advertising, Alternate Reality Games or ARGs can unite fans to investigate and discover another dimension of their gaming experience. Recently Edmund McMillen and Florian Himsl, developers of the Binding of Issac unveiled a mysterious ARG which unlocked content within their game after gamers had completed puzzles in the real world. We talk about how ARGs can complement a game and expand the narrative world.

Finally we look at the legacy of gaming, with backwards compatibility being introduced to current gen console Xbox One. Is this a customer friendly move to maintain the value of your older games, or is it simply just a carrot for customers who have complained about a lack of new next-gen titles.

You can find us on social media, Discord, TwitterFacebookInstagramTwitchYouTube and Steam. Just search for "pixelsift"

No items found.
No items found.
Pros:
Cons:
No items found.
No items found.
No items found.
Lightmap
Episode
246

Behind Ghost of Yōtei: Quest design, Cinematic samurai influences & Designing around different play styles

October 22, 2025
Feature
Episode

SIFTER at PAX AUS 2025 - the year of geese, cats, and a whole lot of footy

October 21, 2025
Interview
Episode

'Be curious, poke at things and you'll be rewarded for it' - become a helpful little mouse on a big adventure in HELA

October 20, 2025
© 2025 SIFTER. All Rights Reserved.
. .